YY INNOVATION NEWSLETTER -Q3, 2024

Global Shoe Textile Leader

Q3.2024

Innovation

Newsletter

01 W HAT’S NEW

SANDWICH, KNIT & EMBOSS MATERIAL

Sandwich

2tone SW material with a see-through effect, where 2 layers of the same diamond pattern intersect, allowing the pattern on the back layer to show through to the front. It offers excellent breathability.

Sandwich

2tone SW material with a 3D grid pattern that highlights a vibrant

point color. It has excellent cushioning and durability.

A see-through material featuring a square pattern on the front and a circular hole pattern on the back, allowing the circular holes to be visible through the square front pattern. The perforations on both sides provide excellent breathability.

Emboss

Knit

Made with chenille yarn, it has a velvety, ultra-soft hand feel. The unique fuzzy texture adds to its charm.

After applying UBS coating to YY’s Gule suede and embossing it, a dry spray finish was applied. The material was colored to achieve a natural leather look.

02 INNOVATION

SPECIAL & CKJ SHELL PATTERN

CKJ 12G

The 12G version uses a thicker denier yarn to enhance the structural feel of the shell pattern. This breathable product emphasizes the refreshing openness of the perfect hole design and provides a hand knitted feel.

Special Shell

These are collaborated shell patterns created with YY’s Gule suede fabric. After sublimation printing and cutting the fabric, added a puff print to enhance the design. The sublimation printing allows for a variety of vibrant and clear designs, while the puff print adds a 3D texture, giving a unique visual appeal and tactile experience.

This collaboration of post-processing techniques results in a distinctive and eye-catching pattern on YY's fabric.

CKJ 16G

This is the CKJ 16G shell pattern, delicately showcasing a hole gradient that gradually increases and then decreases in size. The use of two tones subtly reveals the blue color of the back layer along the edges of the holes. It is a lightweight product made with monofilament yarn.

03 YY NEWS

MEET AT NW SHOW

Let’s meet at NW show with Special books.

The NW Show is kicking off this August! As usual, you’ll find Youyoung in the same booth number 514 & 516. There's always a buzz around meeting up with friends and seeing some new faces, and this time is no different. We've lined up a ton of diverse displays for you to check out. The FW26 collection book will showcase our new fall and winter products. We’ve also put together a lookbook filled with patterns sorted by concept,

perfect for sparking some design inspiration. It’s broken down into 9 different concepts.

Additionally , we’ve created a special collection book combining SWEM and CKJEM, featuring patterns that work well with them. SWEM includes 4 and CKJEM has 9 shell patterns, and we’re excited to show you various patterns that can be mixed and matched with them. We’ve got plenty of new products across different concepts, so be sure to stop by and check them out with us.

YOUYOUNG Family & Contact Point

YOUYOUNG KOREA Rio Park: riopark@youyoungtx.co.kr (Tel) +82-51-831-6511

YOUYOUNG VIETNAM Bryan Park: bryan.park@youyoungtx.co.kr (Tel) +84-274-3579-007

YOUYOUNG INDONESIA Albert Hong: albert@youyoungtx.co.kr (Tel) +62-212-9698-517

YOUYOUNG PDX INC.(USA) Sabrina Mallen: sabrina.mallen@youyoungtx.com Jake Kim: jake@youyoungtx.co.kr

YOUYOUNG Liaison Office Mark Longbottom (in Europe): mark.longbottom@youyoungtx.com Tera Hsiao (in Taiwan): tera.Hsiao@youyoungtx.com